If you have a home-made video that you would like to post on YouTube -- maybe a simple video you shot on your smartphone -- you want to make sure to promote your keyword throughout the video! And you don't need to be a professional video editor to pull it off.
This can be done easily by creating what is called a lower-third within YouTube. This is a graphic overlay that can be applied to your video to promote your keyword and shortcode.
Check out this tutorial video to learn how to add a lower third right within YouTube: