Virtual Events

This Virtual Events page gives you links to build your activities for your virtual event and downloads to enhance your fundraising event's potential. This page has everything from blog posts to strategy guides for download, links to page designs for Virtual Events and examples and case studies of successful virtual events.

If you will have more than 1,000 live viewers during your virtual event, please contact your Account Manager a week in advance so we can advise on the setup and preparation for your event and schedule complimentary technical monitoring during your event.

Strategy Guides

MC_Storytelling_Ebook_20_Email_1200x630Compelling Storytelling for Virtual Fundraisers

Authentic and compelling storytelling should be the backbone of every fundraising campaign, including your virtual fundraising events in order to more deeply connect with your audience. With these tools at hand, you’ll be ready to captivate your audience and host a virtual fundraiser that helps you build community, forge meaningful connections and inspire lifelong supporters.

Fact_or_Fiction_Guide_20_Email_1200x630Fact or Fiction: Misconception of Virtual Fundraisers

Your organization is likely looking at how to adopt virtual fundraising events more regularly into your annual plan. Yet, you may still have some reservations about how to successfully and efficiently execute them. Look at a few common ideas about virtual events to help dispel the myths and reinforce the truths about what they can accomplish for your nonprofit.


7 ways to Help Your Virtual Fundraising Event Achieve In-Person Fundraising Results

Here are seven stellar strategies for helping your virtual event boost revenue and meet, or even beat, your fundraising goals.

Virtual_Events_Planning_Calendar_20_1200x630 (1)Campaign Calendars for Virtual Fundraising Events

These campaign calendars are helpful in coordinating all of your virtual fundraising event to-dos into an easy and actionable timeline. The less time you have to spend organizing means the more time you can dedicate to bringing in new donors and exceeding your fundraising goals.

Virtual_Events_Case_Study_eBook_20_1200x630Successful Virtual Fundraising Events: Inspiring Stories from Nonprofits

These few examples of successful virtual fundraising events can serve to inspire and motivate you to create your own. Whether you go full virtual or create a hybrid virtual/in-person fundraiser, these ideas can help you expand your reach, inspire donors in new ways and help you grow your mission during the crisis and far beyond.

Virtual_Events_Checklist_20_1200x630_02Virtual Fundraising Events Checklist & Planner

This comprehensive list for before, during and after your virtual event will help ensure you don’t miss a step, even amidst a hectic schedule. Print and keep handy throughout your planning to ensure you stay focused, organized and hold a smooth-running event that helps you raise more for your cause.

GiveSmart Fundraise Customers Virtual Events Tech Guide eBook CoverTech Setup Guide for Virtual Fundraising Events

If the technical setup for a virtual event is keeping you from embracing the fundraising possibilities these campaigns can provide, then this guide is here to ease your tech fears. The setup needed for a virtual fundraising event can be as simple as your phone/computer or a bit more complex with added services that are both inexpensive and easy-to-use.

Virtual FundraisingVirtual Fundraising Campaign Ideas

We are all in uncertain times due to the coronavirus pandemic and the prescribed social distancing, and it has left many nonprofits wondering what alternatives they have to holding an in-person fundraising event so they can still make a difference for their cause.

Our infographic, Virtual Fundraising Event and Campaign Ideas, brings them 10 effective and fun ways to take their event online, when the time comes for them to start fundraising again. We share what each idea entails, how to put it into action, plus creative uses to get nonprofits going when they’re ready.

7 Proven Virtual Fundraising Event Ideas7 Proven Virtual Fundraising Event Ideas

See how these nonprofits set up, promoted, and executed fun, exciting and effective virtual fundraising events. From virtual runs and swims, to Celebration Days, galas and beyond, look at the expert tips, tools, and strategies that helped them reach (and even exceed!) their goals.

Virtual Event ebook cover5 Steps to the Perfect Virtual Fundraising Event Program

Our ebook, 5 Steps to the Perfect Virtual Fundraising Event Program, shows you not only the virtual fundraising event set-up essentials but also the five easy steps you can take to build a dynamic virtual event program that’s sure to engage your audience and motivate supporters. We even threw in a handy virtual event program checklist to keep you organized before, during and after.

Designing for Virtual Events

Event PageFor a Virtual Event, you will want to create a one stop location for all your event needs, whether it is donations, sponsorships, livestreaming or progress. Create an Event Page to rally your supporters around.
Event Page ProgressWhile you can use a Fundraising Thermometer for your virtual event, you may want something similar specifically on the Event Page to showcase your progress and thank your donors.
Event Page VideosVirtual Events can take many forms. Including videos can draw your audience to your cause more than just images. Livestreaming videos allow you to take the live event experience to the virtual environment. Add a video (live or recorded) to your Event Page. 
Live Event ThemeWhen you select the Live Event Theme in the Event Page, your Hero section transforms into a one stop giving screen to stream your live event. 
Fundraising ThermometerWhether you livestream or record a video, you can include a Fundraising Thermometer in the background.  Or share out your Fundraising Thermometer so all can see your progress.

The Essential Tech Elements for Virtual Fundraising Events

Blog Post

In the new world of social distancing and limited in-person gatherings, nonprofits everywhere are embracing virtual fundraising events and campaigns. Hosting virtual fundraising events are new to many nonprofits and can, therefore, make those in charge feel a bit intimidated, especially if they don’t define themselves as particularly “tech savvy.” If that’s you, do not fear. Click here to read the rest of this blog post.

Strategy Videos

How to Stream Your Virtual Fundraising 
Event: Tech Tools & Tips
Level Up Your Virtual Fundraiser: 
Strategies to Reach Your 
Annual Event Goals

How to Stream Virtual EventsLevel Up Your Virtual Fundraiser Title Slide
Creating Virtual Fundraisers that 
Entertain and Engage Donors
Repurpose Your Content 
for Social Media
GiveSmart Fundraise Academy Virtual 
Events Strategy Roundtable

Virtual Event - Event Page Showcase/Examples

Genesis Community HealthGenesis Community Health Event Page
Bottomless Closetottomless Closet Event Page
Believe BigBelieve Big Event Page

Case Studies

Virtual Event In Action - Friends of Youth
  • Over 600 viewers
  • Sponsors continued to support the event
  • $16,300 raised via GiveSmart Fundraise
  • $36,583 raised on day of event and an additional $26,175 the following week 
  • $429 average text-to-donate gift size, 80% CTR, 95% Conversion Rate
  • Without banquet costs, raised over $418,000 with net profit more than previous year

Virtual Events in Action - Advocates for Children
  • Raised $13,569 through peer-to-peer ahead of event
  • Created community and camaraderie
  • Able to promote and support sponsors
  • Can continue to build towards live event in the fall

Virtual Events in Action - Believe Big
  • Raised more than $200,000 and counting
  • Net total raised higher than last year’s event
  • Received 263 gifts
  • 129 new donors
  • 1,200 views of virtual event
  • More than half of viewers were outside Maryland
  • Helped grow database
  • Increased awareness around cause