Setting Up Google Analytics

You want to know how well your activities are doing. You want to get information on your supporters and donors. You may use Google Analytics with your organization's webpage. You can also use Google Analytics and eCommerce Tracking to get more information from your GiveSmart Fundraise account.

Google Analytics Demo

To enable Google Analytics in your GiveSmart Fundraise account, all you need to do is enter a Google tag ID from your Google Analytics 4 properties into the Integrations > Analytics section of the GiveSmart Fundraise Settings.

Note: The code you enter needs to include the "G-" in front of it. For example, enter G-123456789, not just 123456789

To add the G Tag ID to your GiveSmart Fundraise account:

  • Click on Settings (the Gear icon)
    Settings Icon
  • Click on the Integrations category on the left, then the Analytics section in the middle.Integrations Category

Once in Analytics, paste the G tag ID in the box and click out of the box to automatically save it.

Analytics IntegrationFor more information about Google Analytics, you can read about the options and capabilities here:

Getting your Google Analytics G Tag ID 

New to Google Analytics

Existing Google Analytics Account

What information can I get from Google Analytics in GiveSmart Fundraise?

As we grow with Google Analytics, more information will be available. Right now, you can get information on the Transaction ID and the Amount (“Revenue” in Google Analytics terminology) of a donation.

Your basic Google Analytics account can pull data on:

  • The location of your visitors
  • Browser and operating system to see how many are viewing mobile vs. desktop, etc.
  • Referrals - where your visitors came from to get to your page
  • When your visitors visit your page
  • And much, much more.