A Text-to-Subscribe activity allows your supporters to text your unique keyword to 51555, to opt in to receive texts from your organization.
This activity type is a marketing opportunity to create general awareness about your organization, upcoming events, partnerships, and to grow your supporter database without necessarily soliciting donations.
When promoting a text-to-subscribe keyword, your marketing should be entertaining or offer valuable information that connects people to your cause to optimize and engage supporters.
Create a Text-to-Subscribe Activity
To create an Text-to-Subscribe Activity, click New Activity > Texting keyword > Text-to-Subscribe.
This brings you to the keyword setup page. Click here for keyword strategies.
Create a Keyword and choose or create a new Campaign.
Select the Messaging Type.
There are two Messaging Types available. Both options yield the same result when a supporter texts in your keyword: they are added to the subscriber database. What separates the two options is what the supporter experiences.
One-Time Response
- Someone texts your keyword to 51555.
- They immediately receive the custom response you have written.
- They are added to your list of subscribers for that keyword.
Your response can say whatever you want and can include links.
Subscription Based
- Someone texts your keyword to 51555.
- They receive an automated response telling them they have been subscribed.
- They are added to your list of subscribers for that keyword.
The preset message that subscribers will receive if Subscription Based is selected will be:
Click Save to save the Text-to-Subscribe activity and begin marketing it to supporters.
View your Text-to-Subscribe Activities
To view all your Text-to-Subscribe activities, use the left navigation and select Existing Activities > Subscription.
All existing Text-to-Subscribe activities will be listed and available to edit under Actions.
