The article details the Setup Keyword page for a Crowdfunding Peer-to-Peer Activity. Before proceeding, be sure to review our keyword best practices here.
Enter a unique Keyword
IMPORTANT: When creating a keyword for Crowdfunding or Peer-to-Peer Fundraising, avoid ending it with a number. The keyword you create will serve as the base for all individual team and fundraiser pages, with numbers automatically added to distinguish them.
Example: If your base keyword is EXAMPLE, and you have 86 fundraisers, their unique links will be EXAMPLE1 through EXAMPLE86.
Select a Campaign
If you start your activity setup from an existing campaign, the campaign is auto-selected. Otherwise, learn how to create a new campaign.
Shortcode
Crowdfunding and Peer-to-Peer Fundraising uses shortcode 71777. No other shortcode options are available for this activity type.
Fundraising Goal
To hide the goal and progress bar on campaign, fundraiser, and team pages, toggle Enable to Disable.
Disable the goal if:
- Your campaign is vote-based (e.g., Best Chef, Dancing with the Stars).
- You're focused on participation, not dollars raised.
Goal Type
Choose Dollars or Units.
Use Units if you're counting non-dollar items (e.g., books, blankets). It’s a more advanced setup. Learn more about Units.
Set your fundraising goal (dollars or units).
Finish Setup
Click Save to create your activity.
Your keyword will be assigned and activated, and you’ll be taken to the Fundraiser Dashboard.