Year-End Giving Toolkit

Need help with your Year-End Giving campaign? The GiveSmart Fundraise Year End Giving Toolkit provides information to plan and develop your campaign. Download documents, watch the classes for inspiration and examples of the strategies in action. Grab the templates to make your design faster and easier. Use this resource guide to launch and develop a successful Year End Giving Campaign.

Year End Giving Materials

Year-End Giving Templates Cover

Year-End Giving Templates - Appeals for Email, Social Media and Text

Our Year-End Giving Templates will help save you time and ensure your messaging tugs at donors’ heart strings in all the right ways. Copy, paste or even combine elements from different templates to craft your perfect appeal letters, posts, scripts, and texts.
5 Do's & Don'ts for Year-End Appeals

5 Do's & Don't for Year-End Appeals

Curated from real year-end appeals, these are our Top 5 Dos and Don’ts to help you connect with your donors and achieve your end of year goals.
3 Steps to Unlock Year-End Giving Success

3 Steps to Unlock Year-End Giving Success

Campaign Planner with Checklists

A well-planned year-end push can propel your cause forward by driving more donations and give you fuel for your mission in the year to come. To help you save time and maximize your results, we’ve outlined three critical steps to Year-End Giving success (and some Insider Tips on how to apply them) so you can get up and running quickly, easily and with confidence.
Countdown. to Your BestYear-End Giving Campaign

Countdown to Your Best Year-End Giving Campaign

Strategize with ten of the most powerful ways of optimizing your campaign efforts. From how to mobilize your team to compelling donor engagement ideas and everything in-between. With these tips from our fundraising experts, you’re sure to end the year on a high note.
5 Steps to Double Year-End Giving

5 Steps to Double Year-End Giving 


These tips will get you off to a great start on your year-end fundraising goals.

More than 30% of an organization’s annual giving happens in the last 3 months of the year. From Thanksgiving to New Year’s Eve, individuals are more generous with their time and money to help raise support for causes they care about the most. Here are 5 steps to help you capture their interest and double your impact for your year-end giving campaign.
Communications Plan

Thanking Strategy Calendar

This infographic helps plan your Thanking strategy.
Year End Giving Workbook 2019

Year End Giving Workbook

Download our complete Year End Giving Workbook and start preparing for a successful Year End Giving campaign today. Our printable PDF is designed with questions and prompts to help you build a winning strategy.

Year-End Giving Strategy Classes

Create Recurring Donors 
from Year-End Giving Campaigns
Strategies for your Best 
Year End Giving Campaign
#GivingTuesday & Year-End 
Giving Strategy Plan
Create Recurring Donors from Year-End GivingYear End Giving Cover 2019GT & YE Strategies and Planning 2018
Download SlidesDownload SlidesDownload Slides

Fundraising Ideas and Strategies

Integrating Texting
Thanking and Acknowledging
Your Donors

Design Your Year-End Activities